Stop referring to the space where people hang out as "the community"
Continuous Community Clue #097
Community is not a place on the internet where people hang out.
It can feel like that at times.
But the reason that community is so hard to outsource is because community is culture. It is in every decision we make.
As professionals we cannot just nurture a specific space, we have to nurture the business, the people, the ideas, the processes, the diversity, the needs…and so much more.
When we nurture these things community then starts to surface. Sometimes in community spaces, more often than not as projects, ideas, business ventures and simple every day conversations.