I made this for a talk I’m doing tomorrow at Community Everywhere.
One of the points I want to get across is that we are too focused on the ‘Business of Community’. This is moulding community to serve business needs.
Instead we should be seeing that ‘Community is the Business’. This is where we lead with the community way of doing things and a great business emerges as a result.
As I was putting my slides together, it made me think about how many community models serve business needs first, rather than businesses being community minded and creating models to invest back into the system.
(None of these models are wrong btw, I’m offering a different or more balanced perspective).
One is the Commitment Curve where we guide members on a path of contributing (or “doing”) until they are “leaders”.
But why does it have to be the members doing the chunk of the work? Where’s the model for the “Company Commitment Curve”, what the should commit to and what should that look like?
Maybe something like this?
Then there are models in the form of onions or orbits, that again focuses on “members contributing” to become leaders. TBH, this is feels very similar to the Commitment Curve.
In this instance I present the that a Company Contributes in the form of supporting to the “ecosystem”.
I do feel there is much more to explore here. There’s so much emphasis on getting members contributing, what about how companies should be contributing their resources back into the ecosytem?
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Can't wait to see your speech at the summit!